I started this project to expand my portfolio. I decided to create a coffee brand because coffee it's something that is part of my everyday life, and it's something I'm passionate enough about to create an appealing brand. I started with researching coffee, finding out where it originated from and the history behind the name. From there,  I brainstormed names for the brand and did more research to make sure I wasn't copying a coffee brand thats already out. I decided on "OMG coffee" mainly because it's what I would consider "instagrammable", and it's something I actually say when I see a cute coffee shop that I want to try. Next, I had to find inspiration for the package and I compiled all the packaging ideas I liked into a mood board. I decided to create a basic circle like you're looking over a coffee cup, and put the name inside. Some coffee brands have extreme illustrations on the packaging, but I decided to go with something more simple. My idea with the wave wrapped around was that I could change the color based on the flavor, as shown on the package example. The background color is a dark brown to represent dark roast coffee. I chose a darker green for the main brand color because darker greens realated to coffee shops are known to have an increased likelihood of visiting, and it's associated with sour/bitter/tastier coffee.