My goal for this advertisment was to create a luxury brand. I started out by picking out my favorite pair of sunglasses and developing a photoshoot around the color. I was lucky enough to already have a backdrop that matched the glasses, all I needed was an outfit. Once I had the outfit, I set up my studio with the correct lighting needed, and started taking pictures with my Canon rebel T7, and tripod, I then edited my favorite pictures in Photoshop. I had the pictures but I didnt have a brand or logo made, I started my research by looking up Sunglass hut and their competitors, looking at their magazine ads, and googling names I would brainstorm for my brand. I eventually narrowed it down to three names, House of Vision, Eleglass (elegant glass), Lavision (lavish vision). I decided on House of vision. I could create a simple logo that still had a luxury feel and the name put me in mind of other luxury brands like House of Gucci, or House of CB. I researched luxury fonts, I eventually found one that allowed the H and V to align, while being readable. I put the logo on my pictures, added a registration mark and call to action, and created a 3D store front with the advertisment hanging in the window.